Is a 20% discount the same as a 20% profit margin?
On a $5,000 retail job, a 20% dealer discount makes your purchase price $4,000. Selling at $5,000 leaves a $1,000 gross spread before expenses: 20% of the selling price, or a 25% markup on cost. Your actual profit depends on your selling price and expenses.
What counts toward the 10% referral fee?
The fee applies to eligible collected countertop revenue. Confirm exclusions, taxes, discounts, refunds, attribution and payout timing in your written agreement before referring a project.
Who quotes and sells to the homeowner?
As a dealer, your shop sells to the homeowner and purchases from Fortuna. As a referral partner, Fortuna quotes and sells directly to the customer and handles installation.
Can we discuss both programs?
Absolutely. Select “Help me choose” in your inquiry and we’ll discuss which approach suits your business. Participation and any program changes are subject to agreement.
Where does Fortuna work?
Fortuna serves Chattanooga and regional markets including East Tennessee, North Georgia, North Atlanta and Huntsville from its Rossville shop. Confirm coverage and scheduling for each project.